Buyer Persona Templates – We Need a Whole New Approach

Buyer Persona Templates – We Need a Whole New Approach

Templates for buyer personas that we see around now seem to have had their day. Many of them are hangovers of an earlier era of print advertising when buyer personas were designed using totally different criteria
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How to get your marketing 'in shape'

The same thing happens in our marketing efforts when sales go down. You get … Charles Alexander is the director of the Tennessee Small Business …
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April 2015 WordPress News – This Month in WordPress w/ CodeinWP

April, another exciting month for the WordPress community! A new version is out, some useful plugins and themes were launched, new announcements were made, and … we all got a bit scared about the recent vulnerabilities found in WordPress. So without further ado, read all about that (and more) in this newest edition of This […]
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Product Marketing Manager New Business Initiatives & Market Strategy jobs in Waltham at …

Monitor and anticipate competitor activity in the small business marketing industry and recommend immediate-term strategies to company leadership
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Did you experience the porch light flickering?

5 teenage girls! Linda, Barbara, Tanya, Pamela, Rhonda. What a handful. I raised only one daughter, I cannot even image how my parents raised 5. Needless to say, these 5 teenage girls are eventually going to go on dates. My Monday morning memory is all about the flickering of the porch light. Every guy that […]
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Thumbs up: Small businesses fill a sizable niche in area's economy

“Small businesses tend to not have a large marketing budget for slick, full-color ads, radio spots or TV commercials … (the Chamber) markets the show …
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Small Business Optimism at 5 Year High

Small business optimism is at an all-time high since the Great Recession, … The Spark Business Barometer is a quarterly survey of small business owners … of respondents claiming they have not executed any marketing initiatives in …
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Will Google Glass 2.0 Have What it Takes to Succeed?

Because the first installment of Google Glass shattered immediately, there are very few people holding their breath for version 2.0. For those of you who still have faith, the good news is that your patience will soon be rewarded! The Wall Street Journal has announced that 2.0 is on its way. According to Glass’ own […]
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3 Reasons Its Time to Hire a Digital Marketing Agency

Are you using Twitter, Instagram, Facebook and other social media platforms to market your small business online? How is your return on investment?
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