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JC Penney, Kohl's Go for Personalization

JC Penney, Kohl's Go for Personalization

J.C. Penney and Kohl's are looking to save money by crafting more personalized marketing strategies that they hope will prove more efficient.
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YP Expands Digital Advertising Portfolio For Brands with Offering to Expand Online Campaign Reach

Otilia Otlacan, founder & editor Ad Ops Online Ad & Media Strategies, …. YP solutions include online presence, local search, display advertising and …
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Three Items To Effective Advertising Strategies

Each year it seems harder for smaller businesses to remain afloat. Many areas in strip malls along with other shopping centers appear vacant. But the …
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Premier Foods confident in its strategy for the future

“Over the last 12 months, six of our major brands have benefited from TV advertising and we have launched a number of new products to market, with …
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Why it's time to get serious about…

Advertising always has to be right for the medium, the audience and the … of marketing functions – advertising of course, store distribution strategies …
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Surprising Ways To Ruin Digital Advertising Strategy

Digital media has huge upside for your traditional media advertising … When advertisers use these strategies, they are only charged when a user …
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How reliable are social analytics?

Depending on the size of your business, and its capacity to tailor marketing and advertising strategies based on such information, the importance of …
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