Small Trade Advertising and marketing Methods Long past Sore That you would be able to educate small trade advertising methods all day lengthy, …
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Head of Advertising, Visual Media & Content for House of Fraser

Responsible for distinctive House of Fraser brand advertising & content strategies and creative output, across on/offline channels inc. the global HoF …
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Vice President, Segment Marketing Strategy – Sales and Strategic Relationships Marketing + …

Marketing strategies will span branding, content, digital, ads, events, conferences, various media and communications and throughout the entire sales …
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Virtual Office Hours: Stories from the field

As we talked with AVOL staff about strategic planning and cross-promoting … really tell us if more people took an HIV test because they saw our ads.
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Conning–Life-Annuity Insurers Respond to Changing Distribution and Marketing Landscape

A detailed advertising expense analysis and details of sales by channel are included. “Our analysis indicates that insurers continue to focus their social media strategy development and refine their content marketing as traditional …
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Brands & mobile advertising: Getting 7X more engagement and 4X more customers

Register now for the 8th annual MobileBeat, July 13-14, where the best and brightest will be exploring the latest strategies and tactics in the mobile …
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The Truth Behind Netflix Inc.'s Advertising Controversy

The advertising freak-out began when some Netflix users reported seeing trailers for original content such as House of Cards and Orange Is the New …
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11 Formulas and Strategies to Write Irresistible Ad Headlines

But what if there were strategies to write headlines that get prospects swarm to ads? Or formulas you could follow to quickly create ads guaranteed to …
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Print media's uncertain future

For instance, global circulation revenues are larger than advertising income for … audience growth, newsroom statistics and newsgathering strategies.
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