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Case Study – Organic Ranking Strategy Benefits a Travel Website

  First published online at the Warrior Forum: see thread here.   OVERVIEW   The website being promoted in this case study is initially created as a container of direct backlink (tier-1) pointing to a different money site. This later evolved as a money site itself, selling travel packages.   The organic ranking strategy rests heavily on posts in Private Blog Network (PBN) websites as tier-1’s.   Activities documented and presented here are grouped into three major components. The “Preparation” component covers activities which are important for the implementation of activities of the other components. “Onpage Optimization” are activities done inside or within the money site itself. The last component “Offpage + Branding + Traffic” covers things done outside the money site.   Note that some activities are done because the client wanted them that way.   The case study is about getting natural rankings in Google’s first page.       Internet Marketing Vocabulary   algorithm = calculation or computation used for determining relevant results for a query, to be retrieved from a database of previously collected and analyzed data, usually used by search engines in providing results for terms searched backlinks = creation of URLs or links in any website, links pointing outwards or outside of the website containing such links; backlinks try to describe links pointing back to the money site, with the money site as the focus; backlinks form one of the major factors (if not the top one) affecting rankings of websites in SERPs for certain keywords keyword = term or word or phrase being searched for or entered by any user into a query-system; as with any presentation or guide covering search engine optimization, “keyword” in this case study refers to searched term(s) in Google money site = the main business website being promoted, or that website with the function of accepting payments, that one which brings profits to the business owners and operators; simply, the website we want to rank as far as search results is the concern Onpage SEO = activities and factors involving or actually being done on the money site itself Offpage SEO = activities and factors involving or being done outside the money site; covers activities implemented to influence the performance or rankings of the money site for certain keywords in search results; essentially covers building backlinks, thus many see this as only a creative way of referring to “link-building” PR = in this writeup, the term “PR” is used as an adjective, which means domains with PageRank; PageRank or PR is an algorithm, a part of the overall system being implemented by Google to determine the authority and quality of a website relevant to the main audience that such website is trying to serve; more information on PR available at Moz and SE Land; PR is on a scale of 0 to 10, having 10 as the most authoritative and N/A when the website is just starting out or being considered for updating of the PR repurposed = read more

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Big Picture of Online Income for Pinoys (Filipino Language Version)

  NOTE: This will be helpful to you if you understand conversational Filipino. If you are a business owner and have Filipinos as virtual assistant, staff, or even friend, allow them to explain this masterpiece to you.   If there is enough request for an English version of this post, I will gladly oblige.     Intro: Linawin Muna Natin ang ilang Konsepto   Seryoso po ako sa aking online-based career kung kaya naman humihiling ako sa inyo ng katumbas na pagseseryoso dito. Sana ay maglaan tayo ng konting panahon, iyong walang anumang uri ng distractions, para po maintindihan natin ang mga paglalahad dito.   Hiling ko rin na basahin ang kabuuan ng sulating ito, nang dalawang beses man lang, at least, upang maging mas matindi ang pag-unawa natin, na siyang tutulong para makapag-desisyon tayo nang naaayon sa pansariling sitwasyon.   At unahin na nga natin:     INTERNET MARKETING.   ..ay ang paggawa ng promotions o pagbebenta gamit ang Internet upang kumita ng pera ang isang tao (individual), negosyo (business), o anumang nilalang (entity), na ang pagdating ng bayad ay maaaring dumaan sa Internet din (online), o kaya naman ay sa karaniwang / mas nakasanayang pamamaraan (offline) tulad ng bank transfers / direktang pagbabayad ng napagkasunduang fees.   Ang ipapakita kong BIG PICTURE dito ay tungkol sa INTERNET MARKETING.     BIG PICTURE.   Ito ang karaniwang tawag sa isang SISTEMA na kapag nakita o natuklasan ay madaling unawain ang magiging resulta. Sa usapin ng pagkakakitaan, ito ang BUSINESS SYSTEM o BUSINESS MODEL, o grupo ng mga gawain na ang resulta ay pagdating ng income, ng profit, ng money.     THE MONEY IS IN THE LIST.   Kung nagsimula ka nang maghanap ng pagkakakitaan sa Internet, malamang ay nabasa o narinig mo na ang makahulugang pananalita na iyan: “The Money is in The List”.   Dahil totoo naman ito.   Itong “List” na tinutukoy lalo kapag Internet Marketing ang usapin, ay isang subscriber mailing system o isang online database program na ginagamit para (1) magkaroon ng brand awareness; (2) makabuo ng relationship sa tukoy na audience; at (3) maging daan para maisagawa ang follow-up marketing.   Sa “Gabay sa IM Para sa Filipino” ay tinalakay ko na ang pagbubuo ng relationships pa rin ang tanging paraan upang makabuo ng pagkakakitaan na gamit ang Internet. Ang latest version nito ay nasa homepage ng SEOfilipino.com website.   Sa madaling salita, ang “List” ay listahan ng mga taong nagpadala ng kanilang kagustuhan o interest sa anumang iniaalok ninuman, at ginawa ito sa pamamagitan ng pag-register / sign-up sa isang web-form kung saan inilagay ang kanilang pangalan at email address.   Dahil gumagamit ng email address, ito ang pinakasimpleng pagpapaliwanag kung ano ang Email Marketing. Itinuturing din itong isang uri ng Permission-based Marketing dahil ang mga taong naka-subscribe ay nagbigay ng permiso para mapadalahan sila ng information.   Sa offline na sistema, ang kamukha nito ay ang membership cards na iniaalok ng malalaking negosyo tulad ng SM (Advantage Card) at Mercury Drug read more

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Why Internet Marketing – Analysis to Help Your Business Get Online Promotions in the Philippine Market

preview of one of the modules of Kevin's product

    Do you have a BUSINESS? INTERNET MARKETING is important! Have ACCESS to the right tools. Have an EXPERT help you build online credibility. Be found in GOOGLE and other search engines. Use SOCIAL NETWORKS the right way. You DON’T NEED A WEBSITE to start. You DON’T NEED TO SPEND MONEY to start. But you need someone to SHOW you how. This short report is created to outline the benefits of doing online promotions and the best options to start.     BENEFITS OF INTERNET MARKETING Let us start with the benefits you can get with gaining promotions via the Internet: >>> Having an employee who works for you 24 hours a day, 7 days a week! >>> Having an employee who does not ask for salary increase, who does not sleep, who does not form labor unions, who does not complain, and just exists to sell! >>> Saves you time, efforts, money, and other resources — channel them for your other business-related activities! >>> Gives you credibility at a relatively fast pace than traditional means! But for your business to enjoy these benefits, you have to know how to do effective Internet Marketing.     ANALYSIS: Alexa Top 10 Most Visited Websites in the Philippines Even if this is the first time you got interested in utilizing the Internet as a marketing tool, or you are a seasoned online-earner, you will realize that it is very important to “GO WHERE THE PEOPLE STAY“. This is one of the timeless principles of marketing that if we do not follow, the resulting consequence is plain bankruptcy. There is this website with a special function of getting information about where people or online users go. This is Alexa.com – it provides statistics of traffic to different websites. Traffic in the online world means the amount of visits that a particular website or webpage receives. This report is intended to be used by owners or managers of businesses with physical locations in the Philippines, and so it becomes imperative that our interest be centered on those websites frequently visited by Filipino Internet users. The analysis here presentes the top 10 websites in terms of traffic from the Philippines, the URL (website address), description, length of stay of users, and the challenge in terms of marketing for that particular website. 1 Facebook http://www.facebook.com/ A social utility that connects people, to keep up with friends, upload photos, share links and videos. Average time spent by every user: 24 minutes Challenge: Facebook is used mainly for socialization purposes. A small percentage of people who are interested to buy products or services check Facebook to verify if the representatives of businesses have accounts there or how active the owners or managers are. 2 Google Philippines http://www.google.com.ph/ Local version for the Philippines of the Online Search Engine Giant Google.com. Average time spent by every user: 9 minutes Challenge: Being listed in the first page of results for particular search terms requires some technical activities implemented first — read more

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24 People Who Helped Me Make Money Online Without Them Knowing It

preview of one of the modules of Kevin's product

  Click here for a PDF version of this entry.   I want to document all products, services, and tips, which I believe have refined my skills when it comes to Internet Marketing.   And this is the result.   This article is actually what happened when I attempt to emulate or follow the powerful advice of Matthew Woodward in his Internet Marketing Blog. More on him later. ;)   My hard drive is full of different digital products, and those mentioned here will not even form 1% of the total.   But what I included here are things which I believe contribute to how I do things as of today – from principles to techniques, from software to websites, from business models to actual cash on the hand – and how I am able to attract a type of success, one which many people may not even be aware is available to them.   Each part starts with the name of the marketer or owner of the product, as it is introduced to me. I do not know if they are the exclusive owner or promoter or creator.   In my effort to provide a uniform way of presenting things, I placed the link to each individual’s profile page in The Warrior Forum. I believe that all marketers I respect and look up to are in this part of the web.   In some cases where the Warrior Member is not really very active in the forum, I have provided the website where I usually find them.   Please also keep in mind that I fully paid for all products and services I mentioned here. In some cases, like about those things I gained access via the paid area “The War Room,” I earned my basic “rights” by paying and by providing value.   The order I have here is according to chronology of my Internet Marketing career, from earliest to most recent.     #1 Harvey Segal The Ultimate Super Tip Ebook http://www.warriorforum.com/members/harvey-segal.html   This is the guy who convinced me that I can make money online by focusing on the simple steps and providing solutions to problems.   And that I don’t have to rely on limited traffic sources.     I even attribute to him my fascination with learning enough about HTML coding and scripts which I now treat as fundamentals in understanding all it takes to running a website-based career.   The product purchase – The Ultimate Super Tip Ebook – has a very good over-delivery, and opened up the doors for me to understand more about how to attract online income.     #2 Jeremy Gislason SureFireWealth.com + PLR products http://surefirewealth.com/   Jeremy Gislason is the part-owner of the over-delivery package included in my purchase of The Ultimate Super Tip Ebook earlier mentioned.   I believe that many of the products and websites of Jeremy Gislason are created and marketed with Simon Hodgkinson as his partner. However, I have one support message which was read more